{"id":10751,"date":"2026-10-07T13:19:22","date_gmt":"2026-10-07T13:19:22","guid":{"rendered":"https:\/\/borascotton.se\/boras-cotton-in-tokyo\/"},"modified":"2026-10-26T08:17:41","modified_gmt":"2026-10-26T08:17:41","slug":"boras-cotton-in-tokyo","status":"publish","type":"post","link":"https:\/\/borascotton.se\/en\/boras-cotton-in-tokyo\/","title":{"rendered":"Bor\u00e5s Cotton in Tokyo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last week, Bor\u00e5s Cotton&#8217;s CEO Jonas Unenge delivered an opening speech at the inauguration of the Swedish exhibition <em>Textiles of Sweden<\/em> at the Setagaya Art Museum in Tokyo.<\/p>\n\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"989\" class=\"wp-image-10706\" style=\"width: 700px;\" src=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Skarmavbild-2026-10-07-kl.-15.17.17.png\" alt=\"\" title=\"\" srcset=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Skarmavbild-2026-10-07-kl.-15.17.17.png 906w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Skarmavbild-2026-10-07-kl.-15.17.17-212x300.png 212w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Skarmavbild-2026-10-07-kl.-15.17.17-725x1024.png 725w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Skarmavbild-2026-10-07-kl.-15.17.17-768x1085.png 768w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Skarmavbild-2026-10-07-kl.-15.17.17-600x848.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br\/><br\/>This one-of-a-kind exhibition celebrates Swedish textile and pattern design from the 20th century onwards. Featuring more than 200 original fabrics, sketches and patterns, it showcases the work of some of Sweden&#8217;s most influential textile designers. Bor\u00e5s Cotton is proudly represented alongside several other renowned Swedish brands, including Svenskt Tenn and Almedahls.<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"700\" height=\"943\" class=\"wp-image-10703\" style=\"width: 700px;\" src=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Ambassadoren.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Ambassadoren.jpg 596w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Ambassadoren-223x300.jpg 223w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br\/><br\/>Viktoria Li, Sweden&#8217;s Ambassador to Japan, also attended the opening ceremony.<br\/><br\/><img decoding=\"async\" width=\"700\" height=\"933\" class=\"wp-image-10724\" style=\"width: 700px;\" src=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Setagaya.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Setagaya.jpg 900w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Setagaya-225x300.jpg 225w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Setagaya-768x1024.jpg 768w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Setagaya-600x800.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br\/><br\/><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"933\" class=\"wp-image-10700\" style=\"width: 700px;\" src=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Textiles-of-sweden.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Textiles-of-sweden.jpg 900w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Textiles-of-sweden-225x300.jpg 225w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Textiles-of-sweden-768x1024.jpg 768w, https:\/\/borascotton.se\/wp-content\/uploads\/2026\/10\/Textiles-of-sweden-600x800.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br\/><br\/>We are incredibly proud that Bor\u00e5s Cotton has been given such a prominent place in the story of Swedish textile history. It is a wonderful opportunity to share our rich heritage of patterns and designs with an international audience, allowing more people to discover and appreciate the work of our talented designers.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Bor\u00e5s Cotton&#8217;s CEO Jonas Unenge delivered an opening speech at the inauguration of the Swedish exhibition Textiles of Sweden at the Setagaya Art Museum in Tokyo. This one-of-a-kind exhibition celebrates Swedish textile and pattern design from the 20th century onwards. Featuring more than 200 original fabrics, sketches and patterns, it showcases the work [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[920],"tags":[],"class_list":["post-10751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts\/10751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/comments?post=10751"}],"version-history":[{"count":1,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts\/10751\/revisions"}],"predecessor-version":[{"id":10752,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts\/10751\/revisions\/10752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/media\/10714"}],"wp:attachment":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/media?parent=10751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/categories?post=10751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/tags?post=10751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}