{"id":5128,"date":"2018-12-03T13:23:41","date_gmt":"2018-12-03T13:23:41","guid":{"rendered":"https:\/\/borascotton.se\/after-50-years-of-successful-collaboration-boras-cotton-expands-further-in-the-japanese-public-environment-segment\/"},"modified":"2024-12-03T14:06:54","modified_gmt":"2024-12-03T14:06:54","slug":"after-50-years-of-successful-collaboration-boras-cotton-expands-further-in-the-japanese-public-environment-segment","status":"publish","type":"post","link":"https:\/\/borascotton.se\/en\/after-50-years-of-successful-collaboration-boras-cotton-expands-further-in-the-japanese-public-environment-segment\/","title":{"rendered":"After 50 years of successful collaboration – Bor\u00e5s Cotton expands further in the Japanese public environment segment"},"content":{"rendered":"

Interior Lifestyle Living in Tokyo,\u00a0where Bor\u00e5s Cotton exhibited for the first time this year, became the huge success we hoped for. The fair also served as the starting point for our new organization that will expand our business further within the public environment segment in this exciting market. Bor\u00e5s Cotton is a well-known and recognized brand in Japan and the visitors were unanimous in their appreciation of seeing our classic patterns from Sven Fristedt and G\u00f6ta Tr\u00e4g\u00e5rdh side by side with our new young rising stars.<\/p>\n

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A new organization with power and creativity to expand our public enviroment\u00a0business<\/strong><\/h3>\n

After a long and successful collaboration\u00a0with Nichibo in Japan since the 1970s, we’ve over the last year established a new, strong organization. Nichibo’s owner has discontinued the business for reasons of age and has now passed over the responsibility to their head salesperson, who’s been selling Bor\u00e5s Cotton’s fabrics since the beginning of 2000.<\/p>\n

Our partner Ryu-bei and the new organization have already with both energy and creativity started developing the business, and works with a number of new\u00a0exciting, yet secret projects, both in Japan and other parts of Asia.<\/p>\n

Read more about\u00a0Interior Lifestyle Living Fair<\/a>, or see our\u00a0wide range of designs<\/a>\u00a0to be inspired for your upcoming projects.<\/p>\n

\"\"<\/p>\n

Swedish unique and timeless design – a success in\u00a0Japan<\/strong><\/span><\/h3>\n

Bor\u00e5s Cotton has been active in the Japanese market for almost 50 years, where well-known classic patterns and contemporary expressions have been immensely successful. Lisa Larson has a real icon status in Japan and along with her, we also find e.g. Sven Fristedt and Lena Boije among our most beloved designers.<\/p>\n

The fact that both Bor\u00e5s Cotton patterns and designers have achieved this desirable status in the Japanese market, of course, opens up for further success within the public environment business.<\/p>\n

Our retro fabric<\/a> are not just represented on curtains or drapes in Japan but are found on a variety of products such as pillows, bags, umbrellas, and keychains, available to the consumer at the slightly more upscale department stores in the country.<\/p>\n

\"\" \"\"<\/p>\n

Contact us<\/a>\u00a0<\/a>and we\u2019ll help you realize your project.<\/p>\n

Kind regards,
\nBor\u00e5s Cotton<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Interior Lifestyle Living in Tokyo,\u00a0where Bor\u00e5s Cotton exhibited for the first time this year, became the huge success we hoped for. The fair also served as the starting point for our new organization that will expand our business further within the public environment segment in this exciting market. Bor\u00e5s Cotton is a well-known and recognized […]<\/p>\n","protected":false},"author":6,"featured_media":6174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts\/5128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/comments?post=5128"}],"version-history":[{"count":3,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts\/5128\/revisions"}],"predecessor-version":[{"id":10132,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/posts\/5128\/revisions\/10132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/media\/6174"}],"wp:attachment":[{"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/media?parent=5128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/categories?post=5128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borascotton.se\/en\/wp-json\/wp\/v2\/tags?post=5128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}