Last week, Borås Cotton’s CEO Jonas Unenge delivered an opening speech at the inauguration of the Swedish exhibition Textiles of Sweden at the Setagaya Art Museum in Tokyo.
This one-of-a-kind exhibition celebrates Swedish textile and pattern design from the 20th century onwards. Featuring more than 200 original fabrics, sketches and patterns, it showcases the work of some of Sweden’s most influential textile designers. Borås Cotton is proudly represented alongside several other renowned Swedish brands, including Svenskt Tenn and Almedahls.
Viktoria Li, Sweden’s Ambassador to Japan, also attended the opening ceremony.
We are incredibly proud that Borås Cotton has been given such a prominent place in the story of Swedish textile history. It is a wonderful opportunity to share our rich heritage of patterns and designs with an international audience, allowing more people to discover and appreciate the work of our talented designers.